Nice piece Tom! I don’t believe people read articles, watch YouTube videos etc just for learning. They do it because how it makes them “feel.”
Authors, creators and musicians help people come home to themselves in a fun/passionate/emotional way and that is why they follow them.
You are bringing out what is missing in their lives or what they need more of to remind them of their humanity. It doesn't matter how you do that, whether you write one sentence or 5,000 words.
Paulo Coelho writes one tweet of less than 20 words and strikes at the heart of the human experience. Casey Neistat produces a 10 minute video and we are reminded not to take life seriously.
If we help people connect with themselves, the world is a better place and we have filled our roles as creators, one person at a time!